MEC Outdoor Nation is about encouraging young Canadians to live an active outdoor lifestyle. Through their network of partners and collaborators, they are hosting unforgettable events across Canada, funding community projects and linking up their followers for anyone-can-do-it activities. The goal of the awards site is to highlight the award winners in front of new audiences and to spread awareness of MEC Outdoor Nation. The content needed to be easy to share through various social media channels.