Directed towards a 35 – 50 year-old audience, this campaign aimed to increase awareness that MEC sells Intense Cycles. Since the Intense brand is a premium brand MEC's credibility needed to highlighted.
MEC Outdoor Nation is about encouraging young Canadians to live an active outdoor lifestyle. Through their network of partners and collaborators, they are hosting unforgettable events across Canada, funding community projects and linking up their followers for anyone-can-do-it activities. The goal of the awards site is to highlight the award winners in front of new audiences and to spread awareness of MEC Outdoor Nation. The content needed to be easy to share through various social media channels.
Swiss Side is a bike wheel company that is No.1 in aerodynamics, maximizing speed and real world performance of aero cycling wheels. This canvas ad was used to create awareness of their story and the design of their products.
Nature's Path, a company based in Richmond, BC, needed a design for their new Qi'a™ Superflakes cereals. This new line of cereals are made of organic sprouted sorghum, whole grain corn and packed with superfoods like coconut and chia. The design was meant to incorporate a contemporary look and feel.
